The ultimate bicycle for modern living

Faraday began when a team of designers and engineers from IDEO was asked to design the ultimate modern utility bicycle. The challenge was posed by the Portland-based bicycle design and innovation contest the Oregon Manifest. We saw an opportunity to create a totally unique electric bike and worked nights and weekends for 6 long months to bring that vision to life. Read more about the contest that started it all.

Building The Faraday

Before Faraday Bicycles, there was only The Faraday Bicycle. We teamed up with Paul Sadoff, the master bicycle builder from Rock Lobster cycles, to design the bicycle that launched the brand. Paul helped ensure that great bicycle building is in Faraday’s DNA from Day 1. See pictures from our design process here.